What is strategic purpose?

Most business leaders are aware that they must approach their finances strategically. And their marketing. And their HR development. But purpose? How can purpose be...

One of the best ways to make change happen in our daily lives is to vocalize – verbalise—what we want to see. Using words that are positive and actionable in the right direction help us...

In my 30+ years operating natural product businesses, I’ve discovered that many brand founders and owners often take core company values for granted. They assume that their values will...

When I ran my herbal apothecary, one of my values was being environmentally friendly. I sourced my ingredients from a well-respected vendor, I grew and harvested many of my own plants, I used...