What is strategic purpose?

Most business leaders are aware that they must approach their finances strategically. And their marketing. And their HR development. But purpose? How can purpose be...

Values are based on beliefs. A company’s core value reflects the beliefs of the person or people who decide to list it on their website and, presumably, stand behind it when making decisions....

In my 30+ years operating natural product businesses, I’ve discovered that many brand founders and owners often take core company values for granted. They assume that their values will...

When I ran my herbal apothecary, one of my values was being environmentally friendly. I sourced my ingredients from a well-respected vendor, I grew and harvested many of my own plants, I used...

A huge part of developing company culture is identifying, celebrating and prioritizing core values. When team members believe that they share a value or group of values with their teammates, they...